On January 28, 1996, at 1100 eastern standard time, a Beech BE-23, N511MC, was substantially damaged, following a collision with the ground while attempting a go-around at a private strip near McColl, South Carolina. Neither the private pilot, nor either of his two passengers were injured in the accident. The personal flight was being operated under the provisions of 14 CFR Part 91, and no flight plan had been filed. Visual meteorological conditions prevailed at the time of the accident. The flight departed from Pine Hurst, North Carolina, at approximately 1030 eastern standard time. The pilot stated that he touched down at the private grass strip and ballooned back up into the air. He decided to execute a go-around and applied full power. The pilot said that he turned the aircraft to the left, and impacted the terrain, in a plowed field on the north side of the east/west runway. The pilot reported that there were no mechanical problems with the airplane during the flight.