On July 8, 1996, at 1405 central daylight time, a Cessna 180J, N46524, registered to a private owner and operated by a private individual under Title 14 CFR Part 91, was substantially damaged during landing near Mountain Home, Arkansas. The commercial pilot and his one passenger were not injured. Visual meteorological conditions prevailed for the cross country flight that originated at Fayetteville, Arkansas, 1 hour and 5 minutes before the accident. No flight plan was filed. The pilot reported to the investigator-in-charge that he was landing on runway 23 with a cross wind estimated at 110 degrees at 10 knots with gust of approximately 16 knots. He further reported that the aircraft "swerved" and departed the left side of the runway approximately 45 degrees offset from runway heading. He reported that during the "sudden" departure from runway heading, the right main gear collapsed and the outboard third of the right wing was structurally damaged.