On July 17, 1996, at 1220 central daylight time, a Piper PA-28-180, N55369, registered to and operated by a private owner under 14 CFR Part 91, sustained substantial damage during landing at a private airport near Mountain Home, Arkansas. The private pilot was not injured. Visual meteorological conditions prevailed and a VFR flight plan was filed for the cross country flight that originated near Augusta, Kansas, about 1000. The pilot reported that he "misjudged the landing" which was made to the north on the 2,000 foot grass runway. He further reported that by the time he "realized this it was too late to add power and go around." The airplane touched down and the pilot applied "max brakes;" however, the airplane overran the runway and collided with trees. There was substantial damage to the right wing. According to the pilot, the winds were calm. The recorded winds at 1216 at the Baxter County Regional Airport, located 4 miles southeast of the accident site, were from 200 degrees at 12 knots with gusts to 16 knots.