On June 28, 1999, about 2140 Eastern Daylight Time, a Cessna 182, N5481B, was substantially damaged while landing at the New London Airport (W90), Forest, Virginia. The certificated commercial pilot, and passenger were not injured. Visual meteorological conditions prevailed and no flight plan was filed for the personal fight conducted under 14 CFR Part 91. The pilot stated that the airplane was being repositioned from Roanoke Regional Airport, Roanoke, Virginia, to W90 for maintenance. Before departing, the pilot referred to the Airport Facilities Directory to check the runway length at W90. Arriving at W90, the pilot circled the airport to check the windsock, and determined there was a direct crosswind. A decision was made to land on Runway 34, a 3,164-foot long runway, as it was slightly uphill. The pilot intentionally planned for a higher approach because of the "limited light, and terrain." As the airplane landed on Runway 34, about 60-65 MPH, with 30 degrees of flaps, the pilot noticed the gas pumps and hangers located on the northwest side of the airport abeam the airplane to his left. The airplane bounced once, began to float, and touched down again with about 240 feet of runway remaining. The pilot attempted to use maximum braking, but could not stop. The airplane ran off the end of the runway, nosed over, and came to rest inverted on the side of a road. Review of the 1999 Virginia Airport Directory indicated that the fuel pumps and hangers were located in a position that corresponded to about 800 feet remaining on Runway 34. The weather at a nearby airport reported winds of 190 degrees at 10 knots.