The helicopter was on a flight to a TV station to transport a TV cameraman and his gear. The regular pilot for this trip was unable to fly, so another was retained for the flight. This was his first flight to the station. Helicopter operations at the TV station were conducted from a parking lot. An unmarked area in the northeast corner of the parking lot was intended to be used as a helipad. Operations to the helipad required that the helicopter be maneuvered in the vicinity of TV towers and guy wires. One double strand of guy wires crossed over the parking lot between the center and far corner of the parking lot, away from the helipad, near the TV station building. Witnesses reported that the pilot entered the parking lot from the northeast and landed near two light standards below the double strand of guy wires. He egressed and helped the cameraman without shutting down the engine. During takeoff, the main rotor blades hit a guy wire and the helicopter crashed and burned in the parking lot, a short distance from the lift-off point.