WHEN THE PLT FILED A VFR FLT PLAN, HE STATED THAT HE WAS AWARE THAT THE ARPT AT WEAVERVILLE, CA, WAS A ONE WAY STRIP & THAT HE HAD A GUIDE BOOK WHICH SHOWED THIS INFO. PUBLISHED PROCEDURES CALLED FOR ACFT TO 'LAND ON RWY 36, TAKE-OFF RWY 18.' A CAUTION NOTE STATED, 'DUE HIGH TERRAIN SURROUNDING FIELD AND STEEP RWY GRADIENT (3.5%), IF GO-AROUND NECESSARY, START EARLY WHILE STILL HIGH. TREES AT N END ARE 175' HIGHER THAN RWY 36 THRESHOLD! NO GO-AROUND AFTER TOUCH DOWN. NO TOUCH-AND-GO.' DURING ARRIVAL, THE ACFT WAS OBSERVED TO DESCEND TO ABOUT 15 TO 20 FT AGL WITH APRX 2500 FT OF RWY REMAINING WHEN THE PLT INITIATED A GO-AROUND.SUBSEQUENTLY, THE ACFT COLLIDED WITH TREES NORTH OF THE ARPT, CRASHED & BURNED. THE PLT SAID THAT ON FINAL APCH, HE ENCOUNTERED TURBULENT AIR & BELIEVED HE WAS HIGH ENOUGH TO GO AROUND; HOWEVER, HE WAS UNABLE TO OUT CLIMB THE RISING TERRAIN. THE DENSITY ALT WAS APRX 4450 FT. WITNESSES REPORTED THE WIND WAS FROM 180 DEG AT 4 KTS.