On August 10, 2005, at 1210 central daylight time, a Cirrus SR20, N795WW, piloted by a private pilot, received substantial damage on impact with terrain during a bounced landing and excursion from runway 30 at Brainerd Lakes Regional Airport (BRD), Brainerd, Minnesota. Visual meteorological conditions prevailed at the time of the accident. The pilot and two passengers reported no injuries. The 14 CFR Part 91 business flight was operating on a visual rules flight plan. The flight departed from Flying Cloud Airport Minneapolis, Minnesota, at 1115, and was en route to BRD. The pilot stated that on short final to runway 30 (4,080 feet by 75 feet, asphalt), the airplane's indicated airspeed was approximately 75-80 knots. While over the runway numbers, the airplane experienced a hard landing, which caused the airplane to porpoise and bounce upward. When the airplane settled onto the runway it appeared to him that the airplane moved off the west side of runway 30 and the left tire and nose wheel may have contacted the grass area adjacent to the runway. He "immediately" applied power in order to attempt a go-around. When he initiated the go-around, the airplane "immediately" veered into the grass and did not gain altitude. The airplane came to rest south of the intersection of runway 12/30 and runway 5/23.