The airplane was substantially damaged when it overran the end of the runway on landing. The pilot was not injured. The pilot reported that the intended destination was a private airstrip with an east-west oriented runway about 1,200 feet long, and a north-south oriented runway about 2,000 feet long. The pilot stated that when he over flew the windsock before landing, it appeared that winds were about 10 knots directly out of the north. He set up for a landing to the east; however, he "landed long" and subsequently "ran out of runway." The airplane encountered a rock pile off the end of the runway. The pilot reported that upon exiting the airplane after the accident, he noticed that the wind was variable and appeared to have shifted from the north. He commented that the wind might have gotten behind him on landing. Winds recorded by the Oscoda-Wurtsmith Airport (OSC) Automated Weather Observing System, at 1058, were from 280 degrees at 11 knots, gusting to 16 knots. OSC was located approximately 16 nautical miles southeast of the accident site. The pilot stated that there were no malfunctions associated with the airplane prior to the accident.