The flight instructor, seated in the rear seat, stated that he and the pilot receiving instruction, seated in the front seat, were practicing landings in a tailwheel-equipped airplane. The purpose of the flight was for the pilot that was receiving instruction to obtain a tailwheel endorsement. During the landing rollout, gusting wind conditions lifted the left wing and the pilot receiving instruction applied right rudder, but the airplane continued to the right. The flight instructor then applied more right rudder; however, the airplane ground looped and sustained substantial damage to the right wing. The instructor pilot reported that there were no preaccident mechanical failures or malfunctions with the airplane that would have precluded normal operation. At the time of the accident, the pilot was landing on runway 13 with wind from 080° at 9 knots, gusting to 16 knots.